We’re transforming lives and companies for the better.
CoachingTRUE offers strategic direction and guidance to business leaders and their teams, focused on:
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Continual improvement: Growth happens on a continuum with people, systems, or processes to achieve greater effectiveness and excellence over time.
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Accountability and ownership: We encourage our clients to take ownership of their own growth and development while actively driving progress and ensuring organizational outcomes.
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Empathy and active listening: Cultivating a culture of connecting with others' perspectives, meaningful relationships and effective communication for collaborative success.
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Honesty and transparency: Providing constructive feedback that is grounded in empathy and trust maintains a culture of integrity, accountability, and drives ethical decision-making.

Ways to WorkTogether
SERVICES
01
Strategic Leadership Consulting
You lead with a clear vision and purpose, but you’re spending a lot of time managing and often wish you had stronger leaders on your team. Building alignment and motivation within a team takes time and effort. We focus on how to establish a shared purpose and commitment with your team, cultivating strong relationships to entrust them with greater responsibility. You’ll start working alongside individuals you can truly rely on.
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Personal Empowerment Coaching
You love what you do, but you're often overwhelmed and unfulfilled. Your work is not just about professional success – it's about personal growth and staying true to your values. We take you beyond surface-level guidance and aim to inspire profound shifts in your mindset, beliefs, and behavior. You deepen your trust in your own abilities and become the best version of yourself in all aspects of your life.
Welcome
I'm Shannon.
I transform leaders for organizational change.
To activate the very best in you and your team, I help you deepen self-awareness, communicate with skill, build trust, and align actions with values – improving organizational adaptability, wellbeing, and effectiveness. The results? Individual transformation meets organizational growth.

Effective Leaders Make Great Organizations
True leadership prioritizes authenticity and emotional intelligence. It involves leading from a place of genuine care and consideration for others, and understanding their needs. Our approach focuses on active listening to create a safe and inclusive environment where everyone feels valued and empowered.
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We know it’s not easy to lead with vulnerability and kindness in today’s intense and fast-paced world — that’s why our coaching goes beyond focusing solely on results and recognizes the power of empathy and human connection in creating a positive and high-performing work culture.
Let's Get Going!
01
CONDUCT
LEADER
ASSESSMENT
REFLECT & GAIN AWARENESS
Reflect on your current leadership strengths and areas for improvement.
We’ll help you examine and clarify what matters most in your personal leadership style, and look at how that impacts your ability to lead effectively.
Self-awareness is key to understanding where you stand and what areas you need to work on.
02
DEVELOP
LEADERSHIP
SKILLS
LEAD WITH ALIGNED PURPOSE
Develop leadership skills that align with your core values, intentions, and who you really are.
These skills can include effective communication, decision-making, emotional intelligence, and the ability to inspire and motivate others.
Practice these skills in real-life situations to gain experience and confidence.
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CREATE PERSONALIZED
PLAN
TAKE INTENTIONAL ACTION
Leverage your insights to define a clear path towards continuous development and success.
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Put your self-reflection and newly refined skills into action with a Leadership Development Plan that aligns with your vision.
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Outline specific goals, objectives, and actionable steps to optimize your leadership capabilities and drive personal growth.
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04
INSPIRE AND EMPOWER LEADERSHIP
BE THE LEADER
THE WORLD NEEDS
Communicate your vision effectively and empower others to take ownership of their roles.
Lead by example, demonstrating the values and behaviors you want to see in others.
Take calculated risks, learn from failures, and continuously adapt and grow as a leader.